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This seminar analyzes how to adapt digital marketing strategies so that companies and professionals can achieve visibility on generative AI platforms such as Chat GPT, Gemini or Perplexity. You will learn the key factors that influence whether a website appears in the answers provided by these tools, thus complementing traditional SEO.
Seminar contents 💡
During the session, the following points will be addressed to understand how generative search works:
- From classic search engines to AI-generated answers
- What is GEO and how does it relate to SEO?
- How does an AI “choose” which websites to recommend?
- What content helps AI understand and recommend a website?
- Technical factors with influence on GEO
- Useful tools and basic checks
- Myths and common mistakes
- Next steps: What can I do?
To attend, it is necessary to register through the official link provided by the organization.