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El Día de América en Asturias es un homenaje que, desde 1950, se brinda a los emigrantes asturianos en América y a los países que los acogen. Esta celebración, declarada Fiesta de Interés Turístico Nacional, llena las calles de Oviedo de colorido y tradición en el marco de las fiestas de San Mateo.
El acto central de la jornada es un multitudinario desfile de carrozas bellamente engalanadas que recorre el centro de la ciudad, incluyendo la calle Uría y el entorno del Campo de San Francisco.