"Asturias, facing the challenge of Artificial Intelligence" 3rd edition | Data that wins matches: Big Data and AI in Asturian sports

Are you passionate about sports and curious to know how technology is changing the rules of the game? We invite you to discover how Big Data and Artificial Intelligence are driving the development of our region in this interesting meeting day. 🚀

The event will take place on May 21, 2026, from 17:00 to 19:00, in the second-floor lobby of the Antigua Escuela de Comercio de Gijón/Xixón. Attendance is open to the general public, but it is necessary to make a prior reservation through the registration form.

Speakers of the day 🎙️

The session will feature a round table moderated by Alba Argüelles, Head of Data Science at Merkle, where prominent professionals from the sector will participate:

• Pablo Blanco García, director of the Patronato Deportivo Municipal de Gijón
• Marcos López-Flores, CEO of Sport Innovation Hub
• Kike Camporro, member of the board of the Clúster Asturiano de la Industria del Deporte
• Natasha Lee, head coach of the Telecable Hockey Club
• Miguel del Valle Soto, president of the Health and Safety Committee of the Universidad de Oviedo
• Mª José Echenique, head of the Tennis Section of the Real Grupo de Cultura Covadonga

This meeting, organized by the Cátedra Merkle de Ingeniería de Datos y Marketing in collaboration with Gijón Impulsa and LUCE Gijón Laboratorio Urbano, is a unique opportunity to explore the impact of innovation on the local ecosystem. Do not miss this appointment with the future of Asturian sports!