From local accent to global market

Join a fascinating journey that explores the vitality of the Galician language spoken in Vigo and its international projection. Through two informative talks, we will analyze the linguistic characteristics specific to our local language and discover how translation and cultural adaptation are fundamental tools for boosting the Galicia brand in foreign markets.

Program

• The Galician of Vigo and Galician in Vigo: Professor Xosé Henrique Costas González (iLingua, Universidade de Vigo) will provide a linguistic description of the phonetic, morphosyntactic, and lexical traits of the Galician of Vigo, reflecting on its current vitality.
• From Galicia to the world: translation and commerce: Researcher Ana Iglesias Pérez (iLingua, Universidade de Vigo) will explain the key relationship between translation and international trade, analyzing how Galician companies adapt their products and web content to succeed abroad.